Winners

Witty Toy Real Time Headache Prevention Service

Ukraine

Nomination

Interactive & Mobile

Websites

Client
Reckitt Benckiser
Agency
ISD Group

Because here is a story behind each headache, the agency created the Witty Toy Real Time Headache Prevention Service that’s lets you make fun of your problems. It provides a list of clever and ironic solutions to all kinds of headache causes that is adjusted to user gender, social activity, time of day, and filtered depending on headache strength. Some wit and intelligent mocking are the best way to make a headache go away. So, what’s your headache about?

Credits

Programmer
Aleksey Nasirov
Strategy Director
Mikhael Traverse
Creative Group Head
Stas Stoyatskiy
Technical Director
Alexander Savin
Head of Development
Andrew Sergeev
Head of Analytics
Vladimir Bilets