Hard-working women traders from Georgian open-air bazaars are best known for using waist bags as cash registers. We decided to honor them as the original street fashion influencers to introduce a new waist bag from a local brand Cosmo. Inspired by Harper’s Bazaar, we launched Women From The Bazaar on the International Women’s Day. With glamorous photos of real women traders, and candid interviews, it became a national news sensation and sold out the capsule collection.