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WTFold

SiR MaRY

Switzerland

Nomination

Design

Graphic Communication

Nomination

Design

Typography

Client: Samsung
Agency: SiR MaRY

For the launch of Samsung’s first foldable, high-tech smartphone, the Galaxy 5G Fold, SiR MaRY worked with Swiss typographer Tomas Hirter to develop typography that unfolded just like the phone.

Credits

Creative Director: Florian Beck; Andi Portmann; Pascal Baumann
Art Director: Constantin Camesasca; Tobias Röben; Thomas Berger
Copywriter: Thomas Hirter; Nicolas Hostettler; Jeannine Buscher
Designer: Tina Mons

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