Winners

X-Road Explainer

Estonia

Gold Award

Design & Craft

Motion Graphics

Client
Cybernetica
Agency
Tolm

X-Road is the mainstay of the Estonian IT revolution, saving the state time and money so they can concentrate on their main functions. The analogy with Tetris shapes easily visualizes what X-Road is all about. Different colours and shapes describe data from different sources that need to be up to date and accessible to everyone at any time. Cybernetica uses this tool for to sell its services to other countries and companies.

Credits

Creative Director
Joosep Volk
Art Director
Joosep Volk
Copywriter
Laura Noodapera
Agency Producer
Martin Rääk
Sound Designer
Danek Kaunissaare