In the spring of 2018 a group of prominent Icelandic actors approached the Bank of Iceland and offered to star in the charity campaign for the Reykjavík Marathon, Iceland's biggest charity event. So that got us thinking. We know why we run. To get into shape, to compete or simply to ... dare we say it ... post on our social media accounts. But why do actors run? Well they run for completely different reasons. A series of print ads done for the campaign.