Prosperity for all is a long-term mission of ČS, but for a strong society you need strong individuals. The integrated brand campaign "You're #stronger than you think" inspires people and communities by reminding them of their abilities, stances, merits, and successes to raise Czech confidence. Pulling out topics that were taboo for Czech banks, it used all channels – in some cases as the country's first – in an elaborate ecosystem. The campaign had boosted brand image.