Christmas is the time of giving. But due to COVID, donations were scarce. Kindernothilfe, a children’s charity organization, needed to stand out to motivate people to donate. So we gave them reasons to. Lots of them. Under #YourReasonToDonate we displayed over 150 potential and very personal motives to donate. Varying from target group to location, all reasons had one thing in common: their bold, honest and entertaining tonality, that made them impossible to ignore.