The Video-capsules, “Best Practices”, feature the creative minds behind successful works, aimed at promoting innovation and highlighting industry best practices rooted in sustainable values and processes.
Below, the available videos. Stay tuned for more!
Six video interviews, scheduled for both 2024 and 2025, will be produced and broadcast annually, offering valuable insights into exemplary practices within the industry.
The Video Capsules are part of the EU-Funded European project, Green Futures.
Bihar: Choosing tomorrow
Agency: LLYC (Spain) | Client: BBK Foundation
“Bihar: Choosing Tomorrow” is a campaign featuring a living sculpture installed in the Bilbao Estuary, symbolizing future generations. The sculpture, which alternately sank or floated, stirred awareness without being overly fatalistic. It also served as a teaser for a short fiction film exploring sustainable competitiveness in a dystopian Bilbao.
CO2AT: A living, breathing piece of clothing that produces oxygen.
Agency: This is Pacifica + Stream and Tough Guy (Portugal) | Client: Azgard9
Azgard9 turned a sci-fi fashion dream into reality, by making a sustainable garment that produces Oxygen. It was produced with their most recent motto in mind — “Future Before Fashion”, which focuses on the development of products and solutions with low impact.
AIZOME Wastecare
Agency: Serviceplan (Germany) | Client: Aizome
AIZOME, a Japanese-German startup, teamed up with Serviceplan (Germany) to tackle one of the textile industry’s biggest issues: the use of over 1,500 harmful chemicals. Their breakthrough? A revolutionary dyeing method using only water, plants, and ultrasound — no toxins, just nature.
APNEA Against Pollution
Agency: Leo Burnett, Legambiente Onlus, MovieMagic International, MSL Milan (Italy) | Client: Legambiente
Legambiente, Italy’s leading environmental association, launched Apnea Against Pollution — a powerful performance to raise awareness about air pollution. In the heart of Milan, freediving champion and medical doctor Mike Maric held his breath inside a transparent cube filled with smog, replicating the city’s worst air quality levels from February 2024 — over 24 times the WHO’s recommended limits.
ME OFREZCO
Agency: Revuelta + MONO Madrid (Spain) | Client: Wallapop
“Wallapop”, the second-hand platform, brought to the spotlight the discussion on conscious consumption, by working with the fashion model and activist Jon Kortajarena in a campaign tailored to him. “Me Ofrezco” started with a provocative announcement in a form of a billboard making it to a 100% editorial issue in El País, talking about activist and questioning the need to buy new.
INARI – Innovate with nature
University: ESDI Escola Superior de Disseny
Product Designer: Alex Zambudio
INARI is a biodegradable protector for young olive tree shoots made from olive pits — a by-product of the olive oil industry that generates over 500,000 tons of waste each year in Spain. By transforming this waste into a 100% plant-based biomaterial that decomposes into the soil and returns nutrients to the trees, it aims to replace plastic protectors and reduce the industry’s environmental impact. INARI is a school project that won an ADCE Student Award — and is soon to be launched.
“Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the European Education and Culture Executive Agency (EACEA) can be held responsible for them.”