ADCE is thrilled to announce the second edition of the Creativity Trend Report, offering insights from an in-depth analysis of over 300 award-winning projects from the Best of European Design and Advertising at the ADCE Awards 2024. The report will be unveiled on March 20th in a webinar that will be open to the public.
Trend and creativity expert Patrizia Boglione will present seven key trends set to shape the future of European visual communication.
The objective extends beyond merely highlighting global creative excellence. ADCE’s Trend Report 2024 explores diverse interpretations of the human experience and examines how external socio-demographic factors shape its perception.
A total of seven trends have been identified from the projects presented at the ADCE Awards 2024:
• Roots to Resonance
• Laughing Matters
• Heartware
• Crafting Impact
• Purposeful Horizon
• Tactile Realms
• Collaborative Sparks
The creative landscape in 2024 is undergoing a transformative shift, driven by a blend of local authenticity, social impact, humor, technology, craftsmanship, tactile experiences, and collaborative creation.
Local storytelling celebrates heritage while resonating globally.
Socially conscious initiatives emphasize sustainability and systemic change.
Humor reemerges as a universal connector, bridging audiences.
Technology evolves from novelty to purpose, amplifying human experiences with innovations.
Meticulous craft, ensures creative work achieves emotional depth and lasting impact. The rise of tactile experiences, addresses screen fatigue, fostering real-world connections.
Finally, collaborative creation transforms audiences into co-creators, strengthening community ties.
Together, these trends redefine creativity, focusing on purpose, authenticity, and meaningful connections for the future.
Don’t miss out on the official online presenation of the ADCE Awards 2024 Creativity Trend Report by the hand of its curator! The Webinar will take place on the 20th of March via Zoom channel with the support of the Clube da Criatividade de Portugal at 10.30AM (GMT) / 11.30AM (CET).
Patrizia Boglione is a versatile professional known for her expertise as a Brand Strategist, Trend Researcher, and Creative Education Designer. Currently, she holds the pivotal role of Creative & Brand Vicepresident at Translated, where her focus extends to branding, creative translation, and cultural intelligence. Simultaneously, she is the Creative Director at Imminent, Translated’s cutting-edge research center dedicated to language, Artificial Intelligence, and Neurosciences.
In 2021 she founded Trend Alchemy; a trend lab where they identify consumer trends and write future narratives able to drive strategic thinking.
The Trend Report was initiated as part of the activities promoted by Green Futures, in partnership with Creatives for Climate and Clube da Criatividade de Portugal.
This EU co-funded project aims to mobilize the European visual communication and graphic design industry to tackle challenges related to employment, economic resilience, smart growth, innovation, upskilling, and global competition.
The Green Futures initiative emphasizes the transformative role of the creative community in driving sustainability and climate action. It also intends to raise awareness about the Unfair Commercial Practices Directive amendment to prevent greenwashing practice.
