Talks

Top creatives & international talents shared their insightful experiences on the main stage at the festival under the “Agents of Change” theme, broadening the lens into stepping out of the comfort zone and traditional agency and marketing spaces.

Check out the line up of speakers and keep an eye out for upcoming announcements!

Speakers Linuep
Laura Visco
Creative Director & Entrepreneur
- Festival Curator -
Gijs Van Den Berg
Creative Director & Partner, KesselsKramer
Aurora Straton
Creative Lead, Google
Cris Trenas
Co-Founder & Director, Little Spain
Paco Conde
Founder & ECD, Activista
Kate McCagg
Head of Brand Innovation Lab, Amazon
Lucy von Sturmer
CEO & Founder, Creatives for Climate Collective
Vivian Greywoode
Head of Design, Stink Studios
Miriam Plon Sauer
SVP Global Strategy Director, McCann Worldgroup
Tay Guan Hin
APAC Regional Director, The One Club
Kerrie Finch
MC & Moderator & Founder, The FINCH Factor
- Festival Host -
The Talks

“A plea for creative disobedience.”
By Gijs van den Berg (KesselsKramer)


Drawing from punk rock moshpits rather than boardroom brainstorms, this talk challenges the suffocating processes killing our industry’s soul.
Packed with real examples of what happens when creatives reclaim their power, break the rules, and turn their personal obsessions into professional strengths.
Not for the faint-hearted or the timesheet-obsessed.

“Reimagine. Rebuild. New Tools for Storytelling and Social Impact”
By Aurora Straton (Google)


In this talk, Aurora explored how AI is transforming creative fields—unlocking new storytelling in art, advertising, music, and gaming while helping address major societal challenges.
Look at AI’s multimodal power to expand creative boundaries, foster meaningful audience connections, and enhance cultural relevance.
AI isn’t just changing our tools; it’s reshaping creativity itself, merging human ingenuity with machine intelligence.

“Adaptability as Superpower: A Journey in Design Leadership”
By Viv Greywoode (Stink Studios)


Viv explored the theme of adaptability, drawing from my journey from university to his current role as Head of Design. He highlighted how embracing change—sometimes without even realising it—has been a central force in his career. From in-house roles at HEAD and MAL to agency life at AKQA and Stink Studios, Greywoode witnessed firsthand how adaptability drives success.
On stage he delved into how Stink Studios has evolved over the years from a production company to a full-service creative studio, with change and adaptability embedded in its DNA, sharing key principles that guide our work: staying close to the craft, building diverse teams, and always pushing the boundaries of creativity. Viv touched on the importance of legacy, particularly through our new cross-disciplinary internship programme aimed at nurturing the next generation of talent.

“How to use your creativity for climate action”
By Lucy von Sturmer (Creatives for Climate Collective)


There are no two ways about it: we are not on track to keep global warming within a 1.5°C rise – something scientists are increasingly screaming at us about. As the climate and other environmental crises escalate, the advertising and PR industries remain closely intertwined with the world’s most polluting sectors.
How can professionals and agencies within the industry step up to reverse the path we’re on, shifting gears from acceleration pollution to scaling solutions? Creatives for Climate’s Founder & CEO offers insights on building a movement for change, tackling greenwashing, and scaling new ways to tell the stories that matter. Join for inspiration and interaction in this action-packed session.

“Delaying Adulthood Irresponsibly”
By Cris Trenas (Little Spain)

“Fear of femininity. The hidden reason behind the gender gap”
By Miriam Plon Sauer (McCann Worldgroup)


We have seen a thousand conferences, papers and initiatives on closing the gender gap. So why are we still struggling with it?
In this talk Miriam Plon Sauer drew on her own experience as a female agency leader to uncover some of the subconscious attitudes and behaviors that make each one of us working in the industry reinforce the gender gap without even knowing it.

“Where Personal Branding and Creative Leadership Collide”
By Tay Guan Hin (The One Club for Creativity)

“It’s not about you. How replacing ego with data can make you a more effective leader”
By Kate McCagg (Amazon Innovation Lab)


We have seen a thousand conferences, papers and initiatives on closing the gender gap. So why are we still struggling with it?
In this talk Miriam Plon Sauer drew on her own experience as a female agency leader to uncover some of the subconscious attitudes and behaviors that make each one of us working in the industry reinforce the gender gap without even knowing it.

“Think Like an Activits”
By Paco Conde (Activista)


How do you turn thousands of football fans into organ donors? How do you spark a global conversation to bring fossil fuel subsidies to the negotiation table at COP? How do you get women’s soccer on prime time for the first time in history?
The answer is creativity—humanity’s greatest superpower.
Paco shared his journey and the principles he follows to transform creativity into a force for good, driving positive change in business, people’s lives, and for the planet.