Integrated within the ADC*E Awards – Best of European Design and Advertising – the contest will include new Awards’ categories promoting New European Bauhaus (NEB) values. These categories will include the European Star, recognizing contributions to democracy, justice, and peace; the Genius Loci, celebrating the cultural uniqueness of Europe; the Green Star, honoring initiatives combating climate change and promoting sustainability; and the Equal Star Award, spotlighting achievements in diversity and inclusion. This prestigious event will span two editions, each marked by the esteemed presence of industry-leading professionals serving as jurors.
2024 Editions Winners
The Green Star Award includes a project that recognizes and highlights excellence in promoting the circular economy, sustainability, and environmental protection.
“AIZOME WASTECARE™ Industrial waste — certified as skincare.”
by Service Plan Germany for AIZOME
1500+ harmful chemicals are used in textile production. Japanese-German startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound to create textiles that are not only less harmful but even come with health benefits. By presenting waste as skincare, AIZOME proves that even their worst has a positive impact. This started a conversation about sustainability in textile dyeing, ultimately proving the worth of AIZOME’s method.
“AIZOME WASTECARE™ Industrial waste — certified as skincare.”
by Service Plan Germany for AIZOME
1500+ harmful chemicals are used in textile production. Japanese-German startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound to create textiles that are not only less harmful but even come with health benefits. By presenting waste as skincare, AIZOME proves that even their worst has a positive impact. This started a conversation about sustainability in textile dyeing, ultimately proving the worth of AIZOME’s method.
The Equal Star Award seeks to reward works that
promote inclusion, gender equality, and combat discrimination. It also celebrates creativity that challenges stereotypes.
“Assume that I can”
by SMALL AGENCY LLC / New York City + Indiana Production / Milan for Coordown
The “Assume That I Can” campaign aimed to shatter stereotypes about people with Down syndrome in a provocative and groundbreaking way. Thousands of people on social media expressed appreciation for how the campaign encouraged them to confront their prejudices and reconsider their beliefs.
“Assume that I can”
by SMALL AGENCY LLC / New York City + Indiana Production / Milan for Coordown
The “Assume That I Can” campaign aimed to shatter stereotypes about people with Down syndrome in a provocative and groundbreaking way. Thousands of people on social media expressed appreciation for how the campaign encouraged them to confront their prejudices and reconsider their beliefs.
The Genius Loci Award celebrates the values of Europe’s diverse local cultures. It recognises creative excellence in capturing a particular location’s distinctive atmosphere and spirit within the rich tapestry of European cultural heritage
“Oliveira Dos Cen Anos”
by LittleSpain for Real Club Celta
This video is the result of intense research and modern pop nous, fusing tradition and modernity to create what might be the most artistically ambitious football anthem ever. C. Tangana, real name is Antón Álvarez, created this unique piece to commemorate the centenary of the club. Doesn't actually sing on it and he gave the spotlight to the Coral Casablanca choir from Vigo, the female tambourine group Lagharteiras, and the Celta supporters' club, Tropas de Breogán.
“Oliveira Dos Cen Anos”
by LittleSpain for Real Club Celta
This video is the result of intense research and modern pop nous, fusing tradition and modernity to create what might be the most artistically ambitious football anthem ever. C. Tangana, real name is Antón Álvarez, created this unique piece to commemorate the centenary of the club. Doesn't actually sing on it and he gave the spotlight to the Coral Casablanca choir from Vigo, the female tambourine group Lagharteiras, and the Celta supporters' club, Tropas de Breogán.
The European Star Award, established in 2019, seeks out ideas promoting European values such as diversity and inclusion, freedom, justice, and peace. In 2020, it was renamed the European Star Johannes Newrkla Award in honour of the founding member of the ADCE who passed away due to COVID-19.
“The 100th Edition”
by Scholz & Friends / Berlin for Frankfurter Allgemeine Zeitung
One of Germany’s longest running, and most iconic brand campaigns chooses Holocaust survivor Margot Friedländer for the 100th motif for a powerful message of hope and tolerance amidst rising right-wing extremism, racism, and antisemitism. Her face hidden behind the newspaper – true to the brand’s claim “There’s always a brilliant mind behind it” – Friedländer is shown within the awe-inspiring mass of bleak concrete blocks of the Memorial to the Murdered Jews of Europe.
“The 100th Edition”
by Scholz & Friends / Berlin for Frankfurter Allgemeine Zeitung
One of Germany’s longest running, and most iconic brand campaigns chooses Holocaust survivor Margot Friedländer for the 100th motif for a powerful message of hope and tolerance amidst rising right-wing extremism, racism, and antisemitism. Her face hidden behind the newspaper – true to the brand’s claim “There’s always a brilliant mind behind it” – Friedländer is shown within the awe-inspiring mass of bleak concrete blocks of the Memorial to the Murdered Jews of Europe.