The Art Directors Club of Europe believes that there are powerful works that with their influence they can have a real impact on society and can help overcome nowadays common matters.
Because of this, the ADCE counts with 4 Special Awards that were created to reward those works that seek to push for a better tomorrow- one of them, newly incorporated.
The Special Awards will be given to those campaigns that stand out across all ADCE categories. They can be commercially driven or done for good, have had a real impact on society, and they must be comprehensible throughout Europe.
Rewards a work that promotes the fight against all forms of discrimination, as well as it encourages inclusion, gender equality, and celebrates the creativity that overcomes stereotypes.
Rewards a work that reflects European values such as democracy, freedom, justice, and the promotion of peace.
Honours the work that reveals the spirit of a particular place within the rich European cultural heritage.
Recognizes a work that promotes a circular economy, sustainability, or even the protection of the environment.
The Special Awards will be given to those campaigns that stand out across all ADCE categories. They can be commercially driven or done for good, have had a real impact on society, and they must be comprehensible throughout Europe.