The play ‘Scandal in St. Florian Valley’ – which has caused uproar since its 1907 premiere – portrays Slovenes as simple-minded and xenophobic. This year, to expose people’s fear of migrants, the director cast a black actress in one of the main roles. By uniquely depicting her and Slovenia’s geographical outline, all Slovenes were certain to feel addressed. By exposing the still-present xenophobia, the campaign delivered record-breaking results.
Scandal
Awards
Gold Award
Print & Outdoor
Poster Advertising
Member Club Gold Award
Print & Outdoor
Poster Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Cankarjev dom, Drama, MGL
Agency:
Art Director:
Aljoša Bagola
Client Account Director:
Saša Globačni
Simona Belle
Hana Radovan
Katarina Koprivnikar
Jernej Pristov
Copywriter:
Aljoša Bagola
Creative Director:
Aljoša Bagola
Designer:
Aljoša Bagola
Director of Photography:
Peter Uhan
Illustrator:
Enrique Tortosa
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