01
Film & Audio
The moving image and the sounds that shape it. From TV and cinema commercials to online video, radio, podcast and audio branding — this discipline recognises craft in direction, cinematography, editing, music, sound design and animation.
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Any Other
Audio / Radio Commercials
Audio/Radio Commercials
Craft – animation, VFX, CGI and 3D
Craft – Direction, Cinematography and Editing
Craft – Music and Sound
Film & Audio for non-profit / public service / NGO
Film & Audio for non-profit/public service/NGO
Non-profit/public service/NGO
Online Videos
TV / Cinema Commercials
TV/Cinema Commercials
02
Print & Outdoor
The enduring power of static communication. Posters, billboards, special outdoor formats, digital screens, print advertising and direct marketing — alongside the craft disciplines that make them sing: photography, illustration and art direction.
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Craft – Art Direction
Craft – Illustration
Craft – Photography
Digital Screens
Digital Screens – non-static outdoor advertising
Direct Marketing
Magazine & Trade Advertising
Mailings
Newspaper Advertising
Non-profit/public service/NGO
Outdoor
Outdoor (including poster and billboard)
Poster Advertising
Print & Outdoor for non-profit / public service / NGO
Print & Outdoor for Non-profit/Public Service/NGO
Print Advertising
Special Outdoor
03
Interactive & Mobile
Creative work built for screens and connected experiences. Interactive design and campaigns, social media, digital service experiences, multi-platform work, gaming, influencer marketing, and the technological craft that pushes user experience and creative data forward.
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Any Other
Data Visualisation
Digital Content
Digital Direct Marketing
Digital Service Experience
Influencer Marketing
Interactive & Mobile for non-profit / public service / NGO
Interactive & Mobile for Non-profit/Public Service/NGO
Interactive Campaigns
Interactive Design
Mobile Apps
Non-profit/public service/NGO
Online Advertising
Place-specific Experiences
Rich Media
Social Media Campaigns
UX/UI Design
Websites
04
Design
Visual systems and the objects that carry them. Graphic communication, editorial design, brand identity, logotype, packaging, motion graphics, spatial design, typography, illustration and photography — wherever design is the discipline doing the work.
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Any Other
Corporate Brand Identity
Editorial Design
Graphic Communication
Illustration
Logotype
Motion Graphics
Packaging
Photography
Spatial Design
Typography
05
Brand Development & Experience
The work that lives beyond the screen and the page. Point of sale, promotions, brand activations, branded spaces, PR and events, creative effectiveness, brand-led projects, B2B and partnerships, and the creative strategy that shapes them.
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Branded Spaces
Creative Effectiveness
Live Stunts Brand Activation
New Use of Media
Point of Sale Experience and Activation
PR / Events
Promotions
06
Integrated & Innovation
Ideas that travel across channels, and the technology that makes them new. Integrated campaigns, branded content, best use of technology and data, product and service innovation, and the application of artificial intelligence to creative work.
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Artificial Intelligence
Best Use of Data
Best Use of Technology
Branded Content
Integrated and Innovation for non-profit / public service / NGO
Integrated and Innovation for Non-profit/Public Service/NGO
Integrated Campaigns for Commercial Brands
Non-profit/public service/NGO
Product / Service Innovation
07
Creativity by Industry Sectors
A cross-cutting view of where creativity meets category. Work entered here is recognised for its impact within a specific industry, judged across Film & Audio, Print & Design, Interactive & Mobile, Integrated & Experience, and Creative Strategy.
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Any Other
Data Visualisation
Digital Content
Digital Direct Marketing
Digital Service Experience
Influencer Marketing
Interactive & Mobile for non-profit / public service / NGO
Interactive & Mobile for Non-profit/Public Service/NGO
Interactive Campaigns
Interactive Design
Mobile Apps
Non-profit/public service/NGO
Online Advertising
Place-specific Experiences
Rich Media
Social Media Campaigns
UX/UI Design
Websites