For the first time in human history, people from all over gathered to clean up the planet on one single day. World Clean-up Day became the single biggest peaceful civic action in human history, as 17.8 million people from 157 countries attended the event, picking up trash and helping to drive a conversation about our consumer habits. World Clean-up Day has already become an annual event. In 2019 over 22 million people were estimated to have taken part in it – 20% more than in 2018.
World Cleanup Day 2018
Awards
Silver Award
Integration & Innovation
Public Service & Charity Campaigns
Member Club Gold Award
Integration & Innovation
Public Service & Charity Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Let’s Do It Foundation
Agency:
Agency Producer:
Stella Täht
Lauri Kepler
Art Director:
Peeter Pullerits
Chief Executive Officer:
Tauno Loodus
Creative Director:
Silvar Laasik
Designer:
Mohammad Almutawa
Becca Melhuish
Head of Broadcast and TV production:
Mart Normet
Head of Clean World Project:
Eva Truuverk
Head of Communication:
Tiina Urm
Marketing Director:
Erik Sakkov
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