The brand works with a retro design and a brewing recipe from 1973, so the idea was to recreate a new arrangement of a ’70s hit, as was commonly done in the former Czechoslovakia, where foreign hits were recreated with local lyrics that had nothing to do with the original song. The original hit “Save your kisses for me” was re-texted with a naive-entertaining lyric with the leitmotif of Zlatý bažant ’73 beer.
Christmas Hit of 1973
Awards
Silver Award
Film & Audio
Craft – Direction, Cinematography and Editing
Details
Categories:
Country:
Year:
Credits
Client:
Heineken Slovakia
Agency:
Account Manager:
Romana Otočková
Agency Producer:
Pavol Kopček
Art Director:
Michael Nagy
Choreographer:
Laco Cmorej
Copywriter:
Milan Bielik
Creative Director:
Peter Ižo
Director of Photography:
Tomáš Juríček
Film Director:
Roman Valent
Strategy Director:
Adam Horecký
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