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Your business is our business

“Your business is our business” – the LBBW bank demonstrates that it thinks, feels and speaks like its clients. The campaign breaks the conventions of traditional financial advertising – with probably the world’s longest B2B headlines; individually and humorously texted for a dozen industries and companies. Despite a small budget we capture the attention of financial decision-makers and strengthen the bank’s image.

Awards

Member Club Gold Award Print & Outdoor Print Advertising

Details

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Credits

Client:

Landesbank Baden-Württemberg

Agency:

Scholz & Friends

Account Managing: Stefan Wegner Daniel Ackermann Lisa Erdmann Katharina Panetzky Lisa Eppel Julia Sodtke Sina Gülcin Atas
Art Director: Christoph Hof Ramona Junggeburth
Chief Creative Officer: Matthias Spaetgens
Copywriter: Folke Renken Lena Klockenbring Isabel Stenner Simon Weyer
Creative Director: Christoph Schlossnikel
Executive Creative Director: Oliver Handlos
Graphics: Alexander Moers Jill Mares
Managing Creative Director: Robert Krause
Strategy: Jonathan Faerber

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