You cannot change the public attitude towards electromobility just by talking about it. Everybody knows that it is good for the environment, but nobody cares until they experience benefits for them personally. ŠKODA supported the launch of the new electric car ŠKODA ENYAQ iV by a special PR moment. The customers of selected gas station had a chance to experience what it is like to refuel their cars for the same price as that of charging an electric car.
Refuel with Enyaq iV
Awards
Member Club Gold Award
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
Skoda Auto Slovakia
Agency:
Account Director:
Milan Sitarik
Account Manager:
Richard Macanga
Agency Producer:
Peter Krajci
Art Director:
Stefan Andrejco
Copywriter:
Veronika Hliboká
Martin Keder
Jan Gencur
Creative Director:
Stefan Andrejco
Martin Keder
Designer:
Zuzana Strempekova
Martin Kyselica
Strategy Director:
Vladimir Lefik
More PR / Events Works
-
Shortlist Brand Experience PR / Events
From Ring Road to Safe Road
MAGIC Agency
-
Shortlist Brand Experience PR / Events
DNA of Democracy
MSL GermanySeven.One AdFactory GmbH / Creative House
-
Shortlist Brand Experience PR / Events
Kupata’s Legacy
Bank of GeorgiaGARNAMATACJWT Metro