Airsentials – Buy Nothing, Change Something

We combined the need for the perfect Christmas gift with the true spirit of Christmas and launched AirSentials®. An online store where you could buy various Christmas gifts made up of thin air, whilst donating for a good cause. The profits for each gift sold went directly as a donation to the UNCHR. Instead of overwhelming us with things to exchange again after the holidays, everyone was able to give something meaningful: help for people who really need it.

Awards

Member Club Gold Award Integrated & Innovation Non-profit/public service/NGO

Details

Credits

Demner, Merlicek & Bergmann / DMB.

3D Animation: Christo Penev
Art Director: Daniela Sobitschka
Copywriter: Robin Kappacher
Creative Director: Francesco Bestagno
Digital Art Director: Martina Winkler Mark Eder
Digital Creative: Paul Ballot
Digital Creative Director: Michael Lorenz
Junior Art Director: Martin Dorn
Project Management: Marcello Demner

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