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Eurythenes Plasticus

To address the depth of the ocean plastic problem, a new deep-sea species was named after discovering plastic inside its body – Eurythenes plasticus. After all the media coverage, a cross-platform campaign (paid social, OOH, digital OOH, cinema) was rolled out, encouraging people to sign a petition asking for a legally binding global UN agreement to end marine plastic pollution.

Awards

Green Star Brand Experience New Use of Media
Gold Award Brand Experience PR / Events
Gold Award Brand Experience New Use of Media
Silver Award Integrated & Innovation Non-profit/public service/NGO
Silver Award Interactive & Mobile Non-profit/public service/NGO
Silver Award Print & Outdoor Non-profit/public service/NGO
Silver Award Film & Audio Craft – animation, VFX, CGI and 3D
Bronze Award Brand Experience Promotions
Member Club Gold Award Brand Experience PR / Events
Member Club Gold Award Brand Experience Promotions

Details

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Credits

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BBDO Group Germany GmbH

Agency Producer: Stephanie Hülsmann Kat Wyeth
Art Director: Bernd Rose Marco Serra Rosario Brancato
Copywriter: Christian Korntheuer Marcos Alves
Creative Director: Andy Wyeth Kristoffer Heilemann Till Diestel
Director of Photography: Niklas Lemburg Alexander Link
Editor: Juhn Kim
Film Director: Hans-Christoph Schultheiss
Graphics: Juan Pablo Brockhaus Lucas Wendler
Programmer: Martin Boeing-Messing
Scientist: Dr. Alan Jamieson Johanna Weston
Scientist/Voice-Over Artist: Dr. Alan Jamieson
Sound Designer: Arne Schultze Alex Komlew
Voice-Over Artist: Dr. Alan Jamieson

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    Everest

    Zaraguza SK / Bratislava

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