Anti Fashion Industry

ANTI FASHION INDUSTRY is a movement disguised as a fashion label. Our fashion is produced under the worst conditions. For the people and the environment. That’s why we are creating a movement and beating the industry with its own weapons. We use the medium of second hand fashion and charge it with our values. Our logo destroys the original brand. There is a statement on the shirt and on the inside the matching information. The wearer becomes the ambassador of the A.F.I.

Awards

Member Club Gold Award European Student of the Year Communication Ideas

Details

Credits

Jago Hintz / Cherin Mohr / Steffen Mumm / Kim Jakob Lares / Robin Hückstädt

Art Director: Cherin Mohr Steffen Mumm
Copywriter: Jago Hintz
Creative Director: Kim Jakob Lares
Film Director: Robin Hückstädt

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