Help to Break Away from Domestic Violence

Most people in Latvia believe domestic violence is a private matter even though every 3rd woman – men, seniors, and children too – has suffered from domestic violence. But how to persuade people that their help is needed? For 152 hours, Radio Station 5 livestreamed touching victim stories through conversations with victims, abusers, experts, musicians, etc. We managed to lift the ongoing societal taboo on the topic as well raising over 400,000 euros for the victims.

Awards

Member Club Gold Award Integrated & Innovation Non-profit/public service/NGO

Details

Credits

NORD DDB RIGA

Account Director: Inga Rudovica
Agency Producer: Anete Pudza
Art Director: Kristine Vītola
Copywriter: Laura Lapiņa
Creative Director: Vairis Strazds
Designer: Toms Vilitis
Director of Photography: Aivars Katkovskis
Film Director: Kristine Vītola
Project Creative Director and Studio DJ: Toms Gravins
Project and Communication Director: Ieva Aile
Social Media and Communication Director: Agnese Bindere
Strategy: Rihards Ginters

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