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Madrasta

This is an identity for a familiar restaurant with a mix of chaotic options that make sense: much like family, in its various forms. Madrasta (“stepmother” in Portugese, a tabu-word) was the naming and starting point of a graphic identity that deconstructs stereotypes. Inspired by the restaurant’s name and space—by the orange and green colors, and its checkered wall—we created a geometric logo that is fluid, progressive, and approachable.

Awards

Bronze Award Design Logotype
Shortlist Design Corporate Brand Identity

Details

Categories:

Country:

Year:

Credits

Client:

Madrasta

Agency:

JUDAS / LisboaGrupo Non Basta / Lisboa

Designer: Armando Gomes

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