PENNY Las Wedding

The year 2022 offered a unique wedding date but locations were quickly booked out and expensive. As a discount supermarket, we love it cheap and therefore said: Welcome to las Wedding! We turned our store in Berlin-Wedding into the PENNY Wedding Chapel and married 22 couples on 02/22/2022 for 22.22 € each. The press was our best man and we even made live coverage on television. This is how we made the happiest day in life also the cheapest.

Awards

Gold Award Brand Experience Live Stunts Brand Activation
Gold Award Brand Experience PR / Events

Details

Credits

SERVICEPLAN GERMANY / Munich

Creative Director: Matthias Schuster

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