Most home internet ads in Lithuania follow a similar formula across providers. To make Tele2 stand out, we aimed for a stronger emotional impact. The solution: activate Teleduetas (created as Tele2’s ad platform) on the country’s biggest music stage broadcast nationwide on major TV networks. Along with folk group Baltos Varnos, Teleduetas performed an original internet-themed song. The performance drew wide attention and directly led to the launch of an ATL campaign.
Teleduetas @ M.A.M.A. music awards
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Student Silver Award
PINHAIS Typeface
Faculdade de Belas Artes da Universidade do Porto / Porto
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Student Gold Award
The (H)anger Typo
Sup De Création / Paris
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Student Shortlist
Ästhetik des Vergessens
IED Barcelona / Barcelona