Kupata, a stray dog from Batumi, became a global hero after a viral video showed him protecting children at a crosswalk. When he passed in 2023, Georgia mourned its guardian. On Children’s Day, Bank of Georgia brought him back as a symbol of kindness: a 3D film, a crosswalk memorial, comics, cookies, merch, and even an app guide for kids. Partnering with Zero Stray Georgia, the campaign turned Kupata’s spirit into action—proving that kindness never dies.
Kupata’s Legacy
Awards
Shortlist
Brand Experience
PR / Events
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Bank of Georgia
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Shortlist Brand Experience PR / Events
From Ring Road to Safe Road
MAGIC Agency
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Shortlist Brand Experience PR / Events
DNA of Democracy
MSL GermanySeven.One AdFactory GmbH / Creative House
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Shortlist Brand Experience PR / Events
MZIA – 12 Citizens
Supermarket / TbilisiIndustria PMC / Tbilisi