The East of Ukraine is more than land – its identity. When russia tried to erase it, we revived the lost “Shakhtarsky” cake from Luhansk, preserving its recipe but reshaping it into a spoil tip. Its packaging became a tactile tribute: illustrations infused with real coal honour the region’s mining legacy and resilience. Produced with Honey Confectionery, every cake sale funded Ukraine’s Armed Forces – turning packaging design into an act of cultural resistance.
Reclaiming the East
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Shortlist Film & Audio Any Other
elBulli Fumé
PENSANDO EN BLANCO / HondarribiaONDARRETA / OIARTZUN
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Bronze Award Film & Audio Any Other
Customer Lifeline
MUW Saatchi & Saatchi / Bratislava
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Bronze Award Film & Audio Any OtherShortlist Film & Audio Craft – Direction, Cinematography and Editing
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