SOpharmacy, Bulgaria’s largest pharmacy, launched a campaign on World Health Day to raise awareness about postpartum depression, which affects 1 in 5 mothers but remains a taboo. The campaign featured a powerful video broadcast on TV and social media, along with influencer collaborations, turning stigma into conversation. It reached over 2 million people, with thousands seeking professional help for the first time, providing essential support to Bulgarian mothers.
The Other Care
Awards
Shortlist
Film & Audio
TV / Cinema Commercials
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