CHECK HER BOOBS

Breast cancer is the most common cancer among women worldwide, with over 2 million new cases diagnosed each year. While early detection can be lifesaving, many women still skip annual screenings – because messaging can be scary and overwhelming. But when we talk about breast cancer, men are rarely part of the conversation. So, it’s time to take a fresh look at boobs. Durex is taking a break from ‘third base’ to focus on ‘second’ – by engaging men in a lifesaving screening.

Awards

Student Shortlist

Details

Credits

Miami Ad School Europe / Berlin

More Works