Winners

14 is not OK

Estonia

Silver Award

Print & Outdoor

Print Advertising

Silver Award

Interactive & Mobile

Social Media Campaigns

Bronze Award

Brand Experience

PR / Events

G

Member Club Gold Award

Print & Outdoor

Craft - Photography

G

Member Club Gold Award

Interactive & Mobile

Any Other

G

Member Club Gold Award

Brand Experience

PR / Events

G

Member Club Gold Award

Integrated & Innovation

Non-profit/public service/NGO

G

Member Club Gold Award

Integrated & Innovation

Branded Content

Client
Estonian Sexual Health Association (Eesti Seksuaaltervise Liit)
Agency
Optimist

The legal age of sexual consent in Estonia is only 14. Every year, 14-year-old children are sexually abused because of it, and yet, all previous attempts to change the law have failed. The problem is that people think 14 is okay. Therefore, a campaign was created to prompt the public, influencers, celebrities and politicians to raise their voices together on Facebook, Instagram, Twitter and TikTok and say "#14isnotOK". Only then would it be loud enough to be heard in the Estonian parliament.