Silver Award
Print & Outdoor
Print Advertising
Silver Award
Interactive & Mobile
Social Media Campaigns
Bronze Award
Brand Experience
PR / Events
Member Club Gold Award
Print & Outdoor
Craft - Photography
Member Club Gold Award
Interactive & Mobile
Any Other
Member Club Gold Award
Brand Experience
PR / Events
Member Club Gold Award
Integrated & Innovation
Non-profit/public service/NGO
Member Club Gold Award
Integrated & Innovation
Branded Content
- Client
- Estonian Sexual Health Association (Eesti Seksuaaltervise Liit)
- Agency
- Optimist
The legal age of sexual consent in Estonia is only 14. Every year, 14-year-old children are sexually abused because of it, and yet, all previous attempts to change the law have failed. The problem is that people think 14 is okay. Therefore, a campaign was created to prompt the public, influencers, celebrities and politicians to raise their voices together on Facebook, Instagram, Twitter and TikTok and say "#14isnotOK". Only then would it be loud enough to be heard in the Estonian parliament.
Credits
- Photographer
- Kristjan Taal
- PR Strategist
- Triin Adamson
- PR Assistant
- Sandra Audova
- PR Specialist
- Cäthly Oja