High Potentials

The ultimate talent scouting event for creative European talent

The High Potentials programme is an exciting scouting event designed by ADCE which showcases a selection of the most talented European young creatives, while at the same time it invites agencies and design studios that are looking for fresh and diverse new talents.
A unique opportunity to identify and secure the creative minds that will shape the future of the creative industry.

The 2026 Edition

ADCE’s High Potentials programme took place in Barcelona for its 9th edition on 6th and 7th May.

Two days filled with inspiration, networking, and discovery.
Day 1: Young creatives showcase their best work to top European agencies, followed by an exclusive networking event.
Day 2: A dynamic speed-dating session connects talent with industry leaders.

Together, we shape the future of creativity.

Students

Following a record number of applications, nearly 170 candidates, 30 exceptional talents have been selected to take the stage in Barcelona on May 6th and 7th.

Below is the list the selected talents for the 2026 edition:

Spain

Elisava – School of Design & Engineering

Carla Salcedo
Yi Shi Yu
Adrián Pascual
Alexis Valdés

EINA – Centre Universitari de Disseny i Art

Esteban Gutiérrez Silva
Helena Garcia
Bruna Parramon

Miami Ad School Madrid

Elisa Peñalver
Clara Vidal

LCI Barcelona

Lisa Ulrich

IED Barcelona

Irina Kavtaradze

Universitat Pompeu Fabra Barcelona

Sergi Ortiz

Austria

FH Joanneum | Graz

Elina Dorzhieva
Angélique Tscherne

Technical University of Graz

Borbála Kiszely

University of Applied Sciences Salzburg

Gabriel Röck

Georgia

GIPA – Georgian Institute of Public Affairs

Othello Ekhvaia
Anastasia Bezhitadze
Tamari Lortkipanidze

Italy

IED Roma

Melissa Santoni
Veronica De Angelis

IUAD Academy | Naples

Daria De Falco

IED Milan

Roberto Schettino

Germany

Miami Ad School

Anna Roberson

University of applied Sciences and Arts Hannover

Liza Amirgulashvili

FH Aachen

Sarah Leininger

Portugal

Esad.Cr

Júlia Vidal

Instituto Politécnico do Cávado e do Ave

Eduardo Abilheira

Lisbon Digital school

Luis Mesquita

Poland

Magdalena Abakanowicz University of Arts in Poznań

Tadeusz Niziolek

Agencies

Six leading agencies and studios took part in the event, bringing their expertise, perspectives, and industry insight.

Through their participation, they play a key role in supporting the next generation of creatives offering valuable feedback, sharing their vision and approach, and providing a platform for emerging talent to showcase their work, expand their horizons, and take a meaningful step into the professional world.