Vogue Fashion’s Night Out. The night many of us stayed out on the streets to look and to be looked at was the right opportunity to make people see those who remain outside the 365 nights a year: the homeless. We couldn't have stirred the audience just with a campaign. We brought to life a new urban wear brand, to be launched on Vogue Fashion’s Night Out: the 365. A brand against indifference, supported by the NGO Comunidade Vida e Paz. All in one night, with no budget.