Switzerland
G
Member Club Gold Award
Print & Outdoor
Poster Advertising
G
Member Club Gold Award
Graphic Design
Graphic Communication
G
Member Club Gold Award
Graphic Design
Illustration and Photography
G
Member Club Gold Award
Integration & Innovation
Integrated Campaigns
- Client
- McDonald's Suisse Restaurants Sàrl
To celebrate the Big Mac's 50 years anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art.
Credits
- Production Company
- EG+
- Marketing Director
- Aglaë Strachwitz
- Media Agency
- OMD Switzerland
- Director of Design
- Mark Sloan
- Creative Director Design
- Hendrik Everaerts