Winners

50 Years of Big Mac

G

Member Club Gold Award

Print & Outdoor

Poster Advertising

G

Member Club Gold Award

Graphic Design

Graphic Communication

G

Member Club Gold Award

Graphic Design

Illustration and Photography

G

Member Club Gold Award

Integration & Innovation

Integrated Campaigns

Client
McDonald's Suisse Restaurants Sàrl

To celebrate the Big Mac's 50 years anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art.

Credits

Agency Producer
Vivian Lee
Seokmin Hong
Production Company
EG+
Marketing Director
Aglaë Strachwitz
Media Agency
OMD Switzerland
Director of Design
Mark Sloan
Creative Director Design
Hendrik Everaerts