Winners

A hand ball that could save your life.

Gold Award

Print & Outdoor

Special Outdoor

Silver Award

Brand Experience

Live Stunts Brand Activation

Silver Award

Brand Experience

PR / Events

After the testicular cancer diagnoses of Sébastien Haller and three other Bundesliga players, we wanted to raise awareness for urological check-ups and created a stunt in Borussia Dortmund's stadium during matchday: On World Cancer Day, we added a big irritating bump on the center circle to symbolize a testicular tumor. But fans and media didn't know the meaning at that time and the speculation started, creating worldwide attention for our important message at halftime.

Credits

Agency Producer
Jan-Ole Brendel
Art Director
Simon Herret