Germany
Gold Award
Print & Outdoor
Special Outdoor
Silver Award
Brand Experience
Live Stunts Brand Activation
Silver Award
Brand Experience
PR / Events
- Client
- Borussia Dortmund
After the testicular cancer diagnoses of Sébastien Haller and three other Bundesliga players, we wanted to raise awareness for urological check-ups and created a stunt in Borussia Dortmund's stadium during matchday: On World Cancer Day, we added a big irritating bump on the center circle to symbolize a testicular tumor. But fans and media didn't know the meaning at that time and the speculation started, creating worldwide attention for our important message at halftime.
Credits
- Agency Producer
- Jan-Ole Brendel
- Art Director
- Simon Herret