In 2020 Santa found himself without his job, as travels and gatherings were put on hold. He is also in the high risk group, so things were even more complicated. To help him and support the magic of Christmas, eMAG launched the campaign a job for Santa that is offering all Santas the possibility of WFH or work remote and safely. Parents could book online meetings with Santa and kids could still send him letters. Basically, adapting to the new normal Christmas 2020.