Spain
G
Member Club Gold Award
Film & Radio
TV/Cinema Commercials
- Client
- Volkswagen
- Agency
- DDB Spain
Thousands of people move to the sound of the "Vida Loca" by Pancho Céspedes, riding all these gadgets that are the antithesis of the thrill of driving a GTI. Through the question "what are we playing at?", we invite people to think about the big difference between driving a Golf GTI and the lack of excitement and uniformity of new entertainment trends.
Credits
- Art Director
- David Núñez
- Copywriter
- Álvaro Lens
- Director of Photography
- Paco Femenía
- Film Director
- Gabriel Ibáñez
- Agency Producer
- Vicky Moñino
- Production Company
- Garlic
- Chief Creative Officer
- José Mª Roca de Viñals
- Account Director
- Irene Bianchi
- Account Executive
- Ester Vall
- Strategic Planner
- Darío Rodríguez
- Digital Strategist Responsible
- Víctor Iturrioz