Winners

A Real Challenge

Italy
G

Member Club Gold Award

Film & Audio

Non-profit/public service/NGO

Client
Humanitas Fondazione per la ricerca
Agency
DLVBBDO

There they are, in front of my feet, looking like two very long and slippery snakes. There is only one me but “who cares!”, I try to grab them both, but they tangle, back off, slip through my fingers and knot themselves to my legs. Almost done! I wave my arms and... lose my balance, but not my hope: I have to tie my shoelaces! SPK Inst.: For people with Parkinson’s, even the simplest actions are a real challenge. Support research, donate your 5x1000 to Humanitas.

Credits

Creative Director
Stefania Siani
Production Company
Eccetera Produzioni Audio
Studio Director
José Bagnarelli