Austria
Gold Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
- Client
- Vienna Tourist Board
- Agency
- Jung von Matt DONAU
Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio.
Credits
- Creative Director
- Michael Maria Morgenbesser
- Art Director
- Denise Danninger
- Motion Design
- Julian Frener
- Casefilm
- Mateusz Najder