Winners

Adopt a pack

Nomination

Promotions & New Media

New Use of Media

Client
Hills

@adoptapack sticker pack for Telegram highlights homeless animals in need of a new loving family. Each sticker in the pack depicts a pet that needs a new home. By sending a sticker of an animal, the user immediately receives a reply with the animal’s biography, photos and advice on how to care for it. Each time a shelter gets a new pet, a new sticker is added, and whenever an animal finds a home, it disappears from the pack.

Credits

Art Director
Yuri Korobov
Director of Photography
Roman Antonov
Programmer
Oleg Sedikin
Account Director
Sergey Rozhnev