Russia
Nomination
Promotions & New Media
New Use of Media
- Client
- Hills
- Agency
- Possible Moscow
@adoptapack sticker pack for Telegram highlights homeless animals in need of a new loving family. Each sticker in the pack depicts a pet that needs a new home. By sending a sticker of an animal, the user immediately receives a reply with the animal’s biography, photos and advice on how to care for it. Each time a shelter gets a new pet, a new sticker is added, and whenever an animal finds a home, it disappears from the pack.
Credits
- Art Director
- Yuri Korobov
- Director of Photography
- Roman Antonov
- Programmer
- Oleg Sedikin
- Account Director
- Sergey Rozhnev