Ambar’s first national campaign. Although the brand is 117 years old, it has never been promoted outside Aragon (Spain), so the project took the approach of launching a new brand. The main target audience was millennials. The spot is a clip from HACIENDO CERVEZA, a series with 8 episodes that the campaign is based around, and which has an original way of portraying life in a brewery. The goal was to raise brand awareness and to direct people to the project’s website.