Winners

AI Versus

Russia

Silver Award

Promotions & New Media

Promotions

Nomination

Interactive & Mobile

Any Other

Nomination

Integration & Innovation

Best Use of Technology

Client
TV Rain | TV Rain
Agency
Voskhod

What’s the difference between propaganda and news? Two specially created identical AI bots set out to answer this question. The twin bots, which had no background and no experience, were ‘weaned’ on news programmers. One ‘watched’ state TV Russia-1, the other – the independent Rain TV. Six months later, they could answer any question – using only the vocabulary of the programmers they had watched. The story went viral on the internet, with 93% voters favouring Rain TV’s AI bot.

Credits

Creative Director
Andrei Gubaidullin
Agency Producer
Elizaveta Larionova
Chief Digital Officer
Dmitry Maslakov
Digital Art Director
Anna Maslyakova