Winners

Ai Weiwei x HORNBACH: Safety Jackets Zipped the Other Way

Nomination

Integrated & Innovation

Integrated Campaigns for Commercial Brands

G

Member Club Gold Award

Brand Experience

PR / Events

G

Member Club Gold Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

Client
HORNBACH

Ai Weiwei and HORNBACH: Art for everyone. An original Ai Weiwei to build yourself by HORNBACH. This campaign includes curation, product development, a construction manual, communication and advertising, PR and a press launch in Ai Weiwei's studio.

Credits

Social Media Manager
Achim Hube
Graphics
Data Orbit
Account Manager
Franziska Lequen