Winners

AirSentials® - Buy Nothing, Change Something

Silver Award

Print & Outdoor

Non-profit/public service/NGO

The need for the perfect Christmas gift was combined with the true spirit of Christmas to launch AirSentials®. This online store is where you could buy Christmas gifts made up of thin air while donating to a good cause. The profits for each gift sold went directly as a donation to the UNHCR. The online store was advertised in public spaces at the height of the Christmas shopping period to generate as many donations as possible.

Credits

Designer
Creative Director
Francesco Bestagno
Art Director
Daniela Sobitschka
Copywriter
Robin Kappacher
Junior Art Director
Martin Dorn
3D Animation
Christo Penev
Project Management
Marcello Demner
Digital Creative Director
Michael Lorenz
Digital Art Director
Martina Winkler
Mark Eder
Digital Creative
Paul Ballot
Production Casefilm
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