Background. Epal is a high-end Scandinavian Design store in Iceland. The store is one of Iceland´s most prestigous brands and a cultural icon in itself. Iceland´s LGBTQ community has endured a backlash in recent years and Epal wanted to show support with a strong message during Iceland´s Pride week. The Idea. Use one of Epal´s best sellers the beautifully designed colorful closets and cabinets from Montana® Furniture to emphasize a strong and clear message to all of us.