Winners

Allegris First Class x Sho Shibuya

Gold Award

Design

Graphic Communication

Shortlist

Brand Experience

Promotions

Together with world-renowned artist Sho Shibuya, Lufthansa wanted to let travelers take a piece of the sky with them. Inspired by the sky as seen only from an airplane window, the artist designed a one-of-a-kind gradient pattern, turning it into a unique loungewear available only at 35,000 feet. Though reserved for a select few, it made headlines in fashion and lifestyle media worldwide. A clear sign that Lufthansa's luxury standards are sky-high.