Redefining the meaning of ‘Mediterraneanly’, the communication platform that positioned Estrella Damm as Spain's most-coveted beer brand over the last ten years. Estrella Damm has consistently given people many ideas on how to enjoy their next summer, and now it's giving them one great idea so that they can all continue to enjoy the next thousand. In one year, sustainability has become integrated as an added concept in the list of values with which consumers associate the brand.