“Andalusian Crush” is not an ad. It is a warning for the tourist to know the risks of discovering the infinite cultural attractions of Andalusia. This film, full of brutalism, poetry, art and irony, represents a radical change for the region's tourism campaigns, leaving in the viewer's memory images and emotions that still endure. The unprecedented success of “Andalusian Crush” has marked a milestone in the history of Andalusian tourism.