Winners

Angel’s Souls

Germany

Bronze Award

Interactive & Mobile

Interactive Campaigns

Client
Save One Person
Agency
BBDO GmbH

The Demon Souls’ game remake for PS5 is known for its threatening duels amongst players. But instead of doing that, we invited game streamers to do the opposite. They invaded several players’ worlds in a live stunt not to steal their life, but to donate. Sending a strong message about organ donation.

Credits

Art Director
Luis Paulo Gatti
Production Company
Sweet Films
Sound Designer
DaHouse Audio
Creative Managing Director
Heilemann Kristoffer
Account Director
Ulrike Pohl
Art Buying
Betty Zschirnt