Germany
Bronze Award
Interactive & Mobile
Interactive Campaigns
- Client
- Save One Person
- Agency
- BBDO GmbH
The Demon Souls’ game remake for PS5 is known for its threatening duels amongst players. But instead of doing that, we invited game streamers to do the opposite. They invaded several players’ worlds in a live stunt not to steal their life, but to donate. Sending a strong message about organ donation.
Credits
- Art Director
- Luis Paulo Gatti
- Production Company
- Sweet Films
- Sound Designer
- DaHouse Audio
- Creative Managing Director
- Heilemann Kristoffer
- Account Director
- Ulrike Pohl
- Art Buying
- Betty Zschirnt