Switzerland
Nomination
Design & Craft
Illustration & Photography
- Client
- Foundation Tier im Recht
- Agency
- Ruf Lanz, Zurich
The Swiss foundation "Tier im Recht" fights for animal-friendly laws and their strict enforcement in Switzerland. Unfortunately, many animals are still treated poorly in Switzerland. The suffering was condensed down to the message: Some animals are treated like garbage. To illustrate this, the animals were depicted so that they bear a striking resemblance to rubbish bags. Of course, not a single hair on an animal was bent. All pictures are CGI.
Credits
- Art Director
- Isabelle Hauser
- Copywriter
- Markus Ruf