Switzerland
Nomination
Print & Outdoor
Poster Advertising
Nomination
Print & Outdoor
Newspaper Advertising
Nomination
Print & Outdoor
Magazine & Trade Advertising
- Client
- Foundation Tier im Recht (Rights for Animals)
- Agency
- Ruf Lanz, Zurich
The Swiss animal rights foundation ‘Tier im Recht’ campaigns for animal-friendly laws and their strict enforcement. Sadly, many animals are still treated appallingly in Switzerland. The distress of these animals was summarized with the message “Some animals are treated like garbage”, illustrated by showing animals in a way that they bear a striking resemblance to rubbish bags.
Credits
- Art Director
- Isabelle Hauser
- Copywriter
- Markus Ruf
- Production Company
- Visualeyes International
- Account Executive
- Linda Egloff