Winners

Animals treated like garbage

Switzerland

Nomination

Print & Outdoor

Poster Advertising

Nomination

Print & Outdoor

Newspaper Advertising

Nomination

Print & Outdoor

Magazine & Trade Advertising

Client
Foundation Tier im Recht (Rights for Animals)

The Swiss animal rights foundation ‘Tier im Recht’ campaigns for animal-friendly laws and their strict enforcement. Sadly, many animals are still treated appallingly in Switzerland. The distress of these animals was summarized with the message “Some animals are treated like garbage”, illustrated by showing animals in a way that they bear a striking resemblance to rubbish bags.

Credits

Creative Director
Danielle Lanz
Markus Ruf
Art Director
Isabelle Hauser
Copywriter
Markus Ruf
Production Company
Visualeyes International
Account Executive
Linda Egloff